A Fields Guide to Brand Advocates [INFOGRAPHIC]

Brand advocates aren’t shy. They have strong opinions about products and where to buy them. Brand advocates are 70% more likely to be seen as a good source of information by people around them. In turn, their friends and followers make purchase decisions based on their recommendations. Brand advocates are 50% more likely to share out their brand preferences to their social media profiles that influences a purchase decision. The following infographic by BzzAgent shows an in-depth look at brand advocates.